Explored Design: Oct 14+15, 2009
Presented by:
Microsoft
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Event Schedule
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Keynote Speakers

Art and design professionals and celebrities discuss their work and how they got to where they are today. Tickets include unlimited access to all the keynote presentations.

Wednesday October 14th, 2009

Location:
Dose.ca Stage

9:30 am
His Worship Mayor
David Miller

Please join us is welcoming Mayor David Miller as he officially opens ED ’09.

9:45 am
Samantha Sannella,
Design Exchange (DX)

What is Design anyway??? This is a great way to find out! Samantha, current President and CEO of the Design Exchange, Canada’s National Design Centre, will provide you with a great overview to start off the day. The DX is a non-profit, registered charity that educates the public about the critical link between design and business initiatives, focusing on education and research programs that cross all design disciplines. Sam currently serves on the advisory boards of the Sheridan School of Interior Design, Humber School of Industrial Design and IIDEX/Neocon. She juries many professional and student competitions and speaks frequently at conferences and schools.

11:00 am
Sara Diamond,
President, Ontario College of Art & Design (OCAD) Presented by Microsoft

Apple! BMW! Umbra! These brands offer a seamless and pleasurable adventure with their products. The method is ‘experience design’, a process that starts with an understanding of who you, the user of a product is, what your needs and culture is, and then creates a product that not only meets but exceeds your expectations. This talk traces the shift towards product as experience in the digital century, explores examples of tools and interactions used to facilitate experience design in the design process. Sara has received numerous research awards for her work in visualization, mobile content design, wearable technologies and collaborative tools. In 2007 she was named one of Canada’s fifty most significant artists as part of the Canada Council’s fiftieth anniversary celebration. Her work resides in collections such as the National Gallery of Canada, where she was honored with a retrospective in 1992 and the Museum of Modern Art in New York.

12:30 pm
James Dale & Lorne Hancock,
Earth Inc.

What is life like as a landscape architect? James and Lorne will give you the inside scoop on the joys and challenges of landscape architecture, as well as their journey from students to TV personalities. James Dale & Lorne Hancock are two of the four members of Earth Inc. the featured foursome of the new hit HGTV series, Dirty Business. As landscape architects, Earth Inc. converts ordinary gardens into dazzling works of imagination. They draw on decades of experience and a hunger for originality to create unique outdoor settings. The team manages all aspects of each project from design concept to completion.

2:00 pm
Linda Lundström

Garnering numerous awards for her outstanding designs and astonishing lifetime achievements, such as including 3 honorary PhDs and the Order of Ontario, acclaimed fashion designer Linda Lundström has held an iconic status in the Canadian fashion industry for the past three decades. Growing up in the small town of Red Lake Ontario Lundström created her own glamorous world of fashion. Lundström created a state-of-the-art lean manufacturing facility, complete with the most advanced computerized Design and Manufacturing equipment from Lectra Systems in France, which ranked Linda Lundström Inc. the 5th most comprehensive installation of Lectra products in the world. Her strong passion for the industry, innovative creativity and rustic resourcefulness, brought Lundström to the top tier of her class at the Sheridan Fashion Design program in Toronto. Such strides landed her a prestigious scholarship upon graduation to apprentice with Frank Usher in the UK, followed by a stint in the south of France with Chacok. Throughout her international career, Lundström always remained true to her Canadian roots, which is evidenced strongly in her designs and in her commitment to manufacture locally in Toronto, Canada.

Thursday October 15, 2009

10:00 am
James Horgan,
Infusion Development, Microsoft
A discussion of some of the real world examples of good (and bad!) user experiences. Learn how user experience design is part of today’s software development and the various techniques and tools used to create an original and useful interactive product. Find out how Infusion is working with Microsoft to create exciting new paradigms
in gestural computing.

11:30 am
Kelly Mark
What does it mean to be an artist?

Find out in this talk with well known Canadian artist Kelly Mark. Born in Welland, Ontario in 1967, Kelly currently lives and works in Toronto as an artist. She completed a Bachelor of Fine Arts degree in 1994 at the Nova Scotia College of Art & Design (N.S.C.A.D.), and has exhibited widely in galleries throughout Canada and internationally (including the US, Australia & Europe); some of these include the Art Gallery of Ontario (Toronto), the Contemporary Art Gallery (Vancouver), ZieherSmith Gallery (NY), Museum of New Art (Detroit), Ikon
Gallery (UK), the Physics Room (NZ) and many more.

1:00 pm
Michael Uhlarik,
Bombardier Recreational Products Inc.

Find out what it takes to design motorcycles for a living. Michael designs recreational vehicles including motorcycles for Advanced Concept Design for Bombardier Recreational Products Inc. Born in Sudbury, Michael studied Industrial Design at the Ontario College of Art, Ecole des Beaux-Arts in France and Transportation Design at England’s Royal College of Art. He has worked throughout the world designing award
winning motorcycles for companies including Yamaha Motor. He has taught at the Instituto Europeo di Design in Barcelona, lectured throughout Europe and has been nominated as President of the Motorcycle Design Association.

Design for the Greater Good

Presented by treehugger.com

Wednesday, October 14, 2009

10:30AM
Lisa Rapoport, Principal, Plant Architect
Design for the Greater Good, exhibit floor

Lisa Rapoport has been an adjunct professor in design studio for twelve years, frequent visiting critic and invited lecturer on the work of PLANT across Canada and the USA. PLANT Architect’s Toronto studio was founded in 1995 by Chris Pommer, Lisa Rapoport and Mary Tremain. It is an interdisciplinary firm that branches into the domains of architecture, landscape, ecology, furniture, art and graphic design. Synthesizing the insights and expertise of related disciplines, the practice responds to and embraces the increasing complexity of the world and the ambiguity of where landscape, built-form and design intersect.

12:00PM
Robert Ouellette, columnist National Post &
VP Special Projects Zerofootprint
Design for the Greater Good, exhibit floor
Robert Ouellette advises research led institutions and companies. With extensive international experience in design driven high tech markets, he brings a globalist’s view to the issues of sustainability and development. For example, as VP for Research and Education, he positioned Immersion Studios as a world innovation partner for Siemens AG along with global brands Sony, Renault, and Novartis. He recently consulted with Toronto’s MaRS Innovation Centre on its “Smart Cities” industrial cluster stimulus strategy.

1:30PM
Dimitra Doufekas, Co-founder, Up to You
Design for the Greater Good, exhibit floor

Arguably the first fully functional Concept Shop in Canada, Up To You opened its doors in 2004 as a means of reinventing that which represents individuality, style and artistic expression. Up To You’s main focus is on selling affordable, simple, high quality pieces. To date Up To You has appeared in Time Magazine, The Economist, Vogue Magazine, The Tonight Show With Jay Leno and ABC News. With the belief that true style is about knowing what you like and don’t like, Doufekas’ playful form of retail therapy encourages exploration. With the promise of showcasing original objects from around the globe Doufekas dedicates her time to exciting consumer items and creative thinking.

Thursday, October 15, 2009

10:30
David Fujiwara, architect of Now House
Design for the Greater Good, exhibit floor

David Fujiwara is an architect and has had his own design firm since 1984. He has specialized in residential work, both renovation and new, and has successfully completed over 120 house projects. He combines his interests in construction and in design to produce practical, better buildings.
In 2005 he received an Award of Excellence from the OAA for the design of 546 Richmond St. West – Sustainable Townhouse, a renovation and addition with sustainable deign principles. The Now House – Net Zero Energy Healthy House project, won a CMHC Equilibrium House competition in 2007, and when completed in 2009 also won a Green Toronto award.

12:00
Lloyd Alter, Editor of Treehugger.com and the new President of the Architectural Conservancy of Ontario.

“Why old buildings are green?”
Design for the Greater Good, exhibit floor
Lloyd Alter is an architect and writer at TreeHugger and Planet Green two of the biggest green websites on the internet. He will talk about how old buildings are green buildings, and how we have to take care of what we have.

1:30
Franke James, author and illustrator
Design for the Greater Good, exhibit floor

Franke James is the author of Bothered By My Green Conscience published in late April 2009 and the inventor of Dear Office-Politics: the game everyone plays . As an artist, photographer and writer, Franke’s artistic mission is to do something green and document it. Franke is an entertaining and persuasive advocate for the environment. Her lively presentations demonstrate her ‘rare skill of presenting important abstract concepts with immediacy and relevance through her art.’ She has a Masters in Fine Arts from the University of Victoria, and a Bachelor of Fine Arts from Mount Allison University. Franke lives in Toronto where her favorite mode of transportation is walking.

Design Dialogues

Location: Seminar rooms are located outside the exhibit hall in rooms
801A, 801B, 802, 803A, 803B

Art & design professionals and educators offer 35+ seminars within all design disciplines. At any given time throughout the day, several drop-in seminars are available. Here, students will get the information needed to make a choice about their post secondary education… or at least narrow down the options. Unlimited access to all seminars and workshops is included with the cost of admission. Here is a small sample of what will be offered…

Wednesday October 14, 2009

10:00 am
Behind the Scenes: Professional Animation as a Career Choice
Terry Posthumus,
Humber College, Toronto
Seminar Room 801A
In this session, you will be shown why being an animator is one of the most enjoyable careers on the planet. You will learn why animators love what they do, what they love the most about it and why animation is such a great career choice. Finally, you will learn about various career options within the animation industry and get insider information from animation professionals about what makes a successful animator.

10:00 am
Logo Design
Bob Hambly,
Creative Director, Hambly & Woolley Inc.
Seminar Room 803A
Bob Hambly, a graduate of the Philadelphia College of Art is the creative director of Hambly & Woolley Inc., a Toronto-based, multi-disciplinary graphic design firm. Bob oversees the development of a range of projects, with a particular focus on branding initiatives. He and his firm have designed over 200 logos in their 19 years of business. After a brief history on branding, Bob offers some tips on how to start the process of designing a logo. Bob will then conduct a mini logo design workshop.

10:30 am
GlobeCampus: Branding and Design
Simon Beck,
Manager, Custom Content Group
& Stuart Thompson,
The Globe and Mail
Seminar Room 802
Simon Beck will interview Stuart Thompson who is the The Globe and Mail’s Brand Engagement Specialist. Stuart has been with The Globe since 2006 and is responsible for ensuring the department creates and delivers high impact, persuasive marketing to advertising clients, through interactive media, videos, presentations, print and event based communications. Simon oversee the Globe’s education reports, including the annual Canadian University report and GlobeCampus website. He is also the voice of the GlobeCampus twitter account.

10:30 am
Portfolio Design
Sheridan College, Oakville
Seminar Room 801B
Join a panel of Sheridan’s arts and design instructors to learn all you need to know about portfolio requirements for a range of degree and diploma programs including Animation, Illustration, Interior Design, Web Design, and more. Hear what you’ll need to include in your portfolio submissions regarding format, design elements, size and style parameters. This seminar is perfect for high school instructors planning assignments for students and also for students looking to get first hand knowledge to ensure they are focusing portfolio selections in the right direction.

10:30 am
Gaming and Cool Trends
Gerry Valentino,
George Brown College, Toronto
Seminar Room 803B
If you are thinking about a career in gaming this seminar will give you the inside scoop. Jean Paul was introduced to the video game industry as a game programmer and project manager for Cryptologic and Gifted Vision. Academically, Jean Paul has been directing, managing and lecturing video game development and production courses for various colleges in Canada. He recently completed production of the Toronto Zoo Eco-Road Challenge and MusIQKids Smarter Kids Training Rehabilitation Video Game.

11:30 am
Intro to Typography
Christopher Moore,
Concordia University, Montreal
Seminar Room 801A
The focus of this presentation is on understanding how type is constructed, assembled, presented, and contextualized within a shifting cultural environment. Through reference to key historical developments in print technology, participants will gain an appreciation
for the art and craft of typeface design. Examples will focus on the expressive potential of fonts, and how they can be utilized to enhance the meaning of written texts.

11:30 am
Architecture in the Digital World
Jim Stevens,
M.Arch, Lawrence Technology University, Southfield
Seminar Room 803A
Jim Stevens covers the emerging architecture practice of digital fabrication. In addition he shows examples of his work along with firms around the world that are using new technologies to digitally fabricate their designs.

12:00 pm
How to Become a Graphic Designer in 10 Easy Steps
Melissa Agostino &
Henry Tyminski,
Sali Tabacchi
Seminar Room 802
Want to be a designer? Melissa and Henry have instructions. Founders of boutique graphic design studio Sali Tabacchi in Toronto, the duo’s work includes AZURE and DesignLines magazines and more (they’re even behind the promotional material for ED).
They will cover topics such as how design can be fun, how to be creative on demand, design as process, playing nice with others and more…

12:00 pm
Product Design
Vincenzo Iavicoli,
College for Creative Studies, Detroit
Seminar Room 801B
Designer Vincenzo Iavicoli is the Chair of CCS’ Product Design Department. He spent his career developing acclaimed products, environmental art works and interior projects for a range of clients worldwide. In his presentation, he introduces the results of two projects realized by his students and sponsored by Nike and Motorola.

12:00 pm
Coming Up Ahead: Creating Award winning entries
Natalie Szpiro,
Director, Applied Arts magazine
& Carrie Martin,
Designer, Promotions & Awards
Seminar Room 803B
What makes a contest or juried submission successful? Come hear why it is important to enter your best work in award competitions and how to prepare yourself. Find out how to organize yourself, what steps to take and how Applied Arts magazine selects their juries and what they look for in your work.

1:00 pm
Breaking into the Fashion Industry
Leigh-Ann Waller,
Fanshawe College, London
Seminar Room 801A
Leigh-Ann Waller, Designer and co-ordinator of the Fashion Design Program at Fanshawe College, will share her insight and advice on how to break into the fashion industry. She worked as a designer for 15 years and has been teaching fashion design students the secrets to success for the past 11 years. Topics include: education, career opportunities, success stories, and suggested resources. Find out more about the exciting and ever evolving world of fashion so you can make an informed decision about whether fashion is the creative field for you.

1:00 pm
Bing Search Design
Stacey Jarvis,
Microsoft
Seminar Room 803A
Do you Bing? Well if you haven’t tried it – you are behind the times. Stacey will take you through an in-depth look at Search – past & present – and the cool new search user experience recently released on Bing, including the latest in 3D maps imagery. Plus, find out how you can incorporate Bing, or Bing maps directly into your web design. With over thirteen years experience in search marketing, Stacey Jarvis is no stranger to Search. She joined Microsoft Canada in 2007 as a member of the launch team for adCenter in Canada and for the past three years, has been working with the Search team at Microsoft. In her current role, Stacey oversees the all-up Microsoft search business
in the Canadian market which includes product development, marketing strategy, competitive analysis and consumer research.

1:30 pm
Architecture: Assuming Responsibility
David Shove-Brown,
AIA, NCARB &
Michelle Rinehart,
The Catholic University of America, Washington
Seminar Room 802
As economies fluctuate, societies, cultures and individuals are often caught in the middle. As a result of these changes, architects adapt through cost effective design and building solutions. Assuming Responsibility explores how to give back to your local community
through design. In this workshop, the Catholic University of America’s design collaborative CUAdc, is used as a case study for architects and designers looking to do more for the world around them

1:30 pm
The Big Picture: The next generation of media and design careers in Canada
HOMAD (Heads of Media and Design)
Seminar Room 801B
HOMAD, a collective of academic and industry leaders from Ontario’s Colleges hold a panel discussion about how to start a career in the media and design sector. What are the most important skills needed today? What are employers looking for? Where is the next generation of careers? How does hands-on learning give an edge in the job market? This session is ideal for students, parents and educators in better understanding the advantages Ontario’s media and design Colleges can provide in starting new careers.

1:30 pm
What to Expect from the Design Profession
Samantha Sannella,
Design Exchange (DX)
Seminar Room 803B
Samantha Sannella, President and CEO of the Design Exchange discusses the Canadian design job market across all disciplines. Topics include salaries, hours, travel, regions of Canada offering the most opportunity, upward mobility, and thinking outside the box about where your design degree can take you.

2:30 pm
Game Design & Digital Media
Chris McPeake RAC
Digital Arts College, Toronto
Seminar Room 801A
RAC demonstrates some of the latest development platforms in Game Design and Digital Web Media from a concept development perspective. The combination of technology with ideas, art and design is reviewed through examples of interactive games, 2D, 3D, and animation. A brief discussion on professional skills required to enter Game Design or Digital Media industries is also held.

2:30 pm
Portfolio Toolbox: Developing Portfolios for College Admissions
Scott Ramon,
School of the Art Institute of Chicago
Seminar Room 803A
This workshop will focus on preparing a collection of your work for undergraduate studies in the visual arts and how to begin college planning as a prospective art student. Scholarship and entrance portfolios of current students at the School of the Art Institute of Chicago will be shown and discussed. Research, portfolio organization and content, as well as statement of purpose will also be covered.

Thursday October 15, 2009

10:00 am
Social Design Practices
Victoria Moulder,
Simon Fraser University, Surrey
Seminar Room 801A
This workshop will focus on the emergence of social media within the context of User enerated Content (UGC) systems like YouTube, Wikimedia, and other social software tools. We will investigate the design practices involved in visualizing these types of virtual architectures, as well as discuss the collaborative working methods for designers in negotiating this new social reality.

10:00 am
Logo Design
Bob Hambly,
Creative Director,
Hambly & Woolley Inc.
Seminar Room 803A
Bob Hambly, a graduate of the Philadelphia College of Art is the creative director of Hambly & Woolley Inc., a Toronto-based, multi-disciplinary graphic design firm. Bob oversees the development of a range of projects, with a particular focus on branding initiatives. He and his firm have designed over 200 logos in their 19 years of business. After a brief history on branding, Bob offers some tips on how to start the process of designing a logo. Bob will then conduct a mini logo design workshop.

10:30 am
Art and Design;
Collapsing Boundaries
Peter Beaugard,
Lawrence Technology University, Detroit
Seminar Room 802
A new understanding of the narrative expands the roles of the artist and designer within contemporary society. The power of contemporary art resides in its ability to reject traditional arts-orient narratives that rely heavily on the institution and the critic. Artist must now adopt design-oriented narratives that enable a viewer to construct meaning through utility. As technology continues to evolve, it is important that artists and designs discard the tradition categories of art and design, and create strong personal points of view.

10:30 am
Portfolio Design for Interior & Industrial Design
Kelly Gluck,
Humber College, Toronto
Seminar Room 801B
Your portfolio can make or break your application. How can you set yourself apart? And what are schools looking for? Come and get hands on experience with developing a piece for your portfolio for Interior Design and Industrial Design.

10:30 am
Interior Design
Clayton Budd,
64th and Queen
Seminar Room 803B
Clayton will discuss the ins and outs of a career in the Interior Design industry. The seminar will cover topics ranging from “building your first portfolio”, “technology’s role in design”, to “owning your own business”. An interactive Q&A will follow the seminar. Clayton Budd is an ARIDO Awardwinning designer and principal of boutique design agency 64th and Queen, specializing in retail & hospitality interior design as well as environmental, print and multi-media graphic design. Clients include BRAVO!, CBC, CTV, Converse Canada, eTalk, Fashion Television, jacflash and MTV. Most recently, Clayton was awarded for his design work on jacflash at the 2008 ARIDO Awards.

11:30 am
The Big Picture: The next generation of media and design careers in Canada
HOMAD (Heads of Media and Design)
Seminar Room 801A
HOMAD, a collective of academic and industry leaders from Ontario’s Colleges hold a panel discussion about how to start a career in the media and design sector. What are the most important skills needed today? What are employers looking for? Where is the next generation of careers? How does hands-on learning give an edge in the job market? This session is ideal for students, parents and educators in better understanding the advantages Ontario’s media and design Colleges can provide in starting new careers.

11:30 am
Building Stewardship
David Shove-Brown,
AIA, NCARB &
Michelle Rinehart,
The Catholic University of America, Washington
Seminar Room 803A
Design is not understood through the printed word or photographic image… design is learned through exposure and experience. By exploring the world, far and near, designers develop the tools to create successful spaces for human interaction. While designers may
be exploring the architecture, design, culture and lifestyles of other communities, they bring their own experiences with them. In Building Stewardship, we present ways in which designers can explore their own communities as well as distant cultures. We present case studies from the Catholic University and its Foreign Studies Program in an attempt to spark enthusiasm in examining the world outside of the classroom.

12:00 pm
Sound Design
Andrew Noakowski,
RAC Digital Arts College, Toronto
Seminar Room 802
RAC demonstrates cutting edge techniques used in various sound design activities, including music recording, film scores, sound design for film, TV and game design. Demos on creating beats, editing dialogue, designing sound effects, and mixing music tracks are presented. An overview of career paths in Sound and Music is also discussed.

12:00 pm
Pixel Pushers
Spencer Saunders
& Kirk Clyne,
Communicate New Media
Seminar Room 801B
Spencer is the principal and Kirk is the Creative Director at Communicate New Media, a web design & development studio. Back for a second year at Explore Design, these two creative professionals will talk about how their own experiments inform their commercial work, and will provide an insight into their process by walking through some of their more interesting projects.

12:00 pm
Magazine Design with Applied Arts Magazine
Georges Harouiun,
Applied Arts Magazine
Seminar Room 803B
Do you dream of becoming an art director? Hear what it is like first hand from Georges Harouiun Art Director and Founder of Applied Arts Magazine. He will walk you through how Applied Arts is designed and produced. Applied Arts is the only magazine of its kind in Canada dedicated to the Visual Communications Industry. Find out how Applied Arts was founded and how it has successfully reached its 25th year.

1:00 pm
What makes a game fun? A good story and a good design
Christian Beauclair,
Senior Development Advisor, Microsoft
Seminar Room 801A
Have you ever thought you could write the next big game title for a console? Or thought you could have done a better job at a console hit. Are you considering a job in making games? This session is for you. We look at what it takes to design a compelling game. You’ll also see XNA 3.1 in action, a platform to design your own game in the comfort of your home for a PC or an Xbox 360. Experience game design with us!

1:00 pm
Jewellery and New Designs
Wing-Ki Chan,
George Brown College, Toronto
Seminar Room 803A
Wing-Ki will share her experience in Jewellery design and how to make it a career. She is a self-employed jeweller, focusing on one of a kind and limited production work and exhibits her work in the United States and Canada. Her passion in teaching jewellery developed since she was a teaching assistant during her graduate studies.

1:30 pm
Toronto Design Scene
Jason MacIsaac
Seminar Room 802
Jason MacIsaac will talk about design and his views on the contemporary designers making an impact in Toronto and around the world. Jason is the owner of Ministry of the Interior, a concept design store that specializes in original, cutting edge design. In the fall of 2008, Ministry opened a series of temporary pop up stores around Toronto featuring visiting designers from the U.S. and Europe. In 2009, they began focusing on interior design projects. Their projects have recently been featured in Azure, Travel and Leisure and Frame magazine

1:30 pm
Retail design – Designing for profit and entertainment for all ages
Bill Tishler,
VP of Design and Construction, Cineplex
Seminar Room 801B
Mr. Tishler joined Cineplex Entertainment in 1999 as Director, Design and Construction and was promoted to Vice President, Design and Construction for Cineplex Entertainment in 2003. In this role, Mr. Tishler oversees the design and construction of all Cineplex Entertainment theatres across the country.

1:30 pm
Understanding 3D Animation
John Bennett,
Fanshawe College, London
Seminar Room 803B
Looking for a way to expand your animation skills and become a leader in new
and emerging media technology? This seminar gives you a sampling of what’s involved in the process of creating 3D animated characters and animated short films. You are introduced to the many exciting career options that are available within the growing industry of 3D Animation. Prepare to be amazed!